Rich Frog

Rich Frog Industries is the company that we started in 1994 in the basement of our house in Burlington, Vermont. At Rich Frog we designed, produced and distributed toys and children’s gifts. We made soft toys, bath toys, wooden toys and other baby gifts and sold them to specialty retailers throughout the United States and Canada.

What happened to Rich Frog?

After running Rich Frog for almost two decades, we sold the company in 2012. Unfortunately, the new owner was not able to keep the business going and the company ultimately closed in 2019. Fortunately, the Rulers of the World are still produced and distributed by Channel Craft.

Looking for a Rich Frog toy?

People still look for Rich Frog toys, but they are increasingly hard to find. Sometimes they show up on sites such as eBay, and we recommend that you start there.